Case Study

Bloomberg Philanthropies,

Creative Content Campaigns

Bloomberg Philanthropies has recently committed $100 million towards Black medical schools to invest in the next generation of Black doctors. Maestra is working with Bloomberg Philanthropies to drive storytelling and amplification of this partnership and its impact on the larger medical industry – engaging traditional media and Black organizations, as well as identifying creative media placements and potential content extensions. 

Scope Included:

• Filling the gaps of BP’s press contacts, particularly Black outlets Supporting BP’s comms in pitching Medical School Deans to TV and Radio outlets
  
• Sharing the press release and/or Op-Ed with Maestra’s network of Black Medical Professional Organizations, Social Justice Organizations, HBCUs, Policy Makers, Thought Leaders and Influencers
  
• Suggesting artists and thought partners to collaborate with to create a social media campaign