Case Study

Paticipant Media, 

Social Impact Campaign & Cultural Strategy

Participant is a production company, founded by philanthropist and entrepreneur, Jeff Skoll, with a commitment to producing entertainment with socially relevant themes. Maestra works with Participant on designing and executing social impact campaigns for films and documentaries, including When They See Us, Just Mercy; and currently Judas and the Black Messiah.

Scope Included:

• Building and supporting impact campaign work
  

• Overseeing the cultural analysis of scripts, marketing & educational materials
  

• Cultivating strategic relationships & partnerships with activists, elected officials, artists and influencers
  

• Curating creative programming
  

• Supporting curriculum/study guide building

Content Contributions