Case Study

Gucci,

Changemakers

Gucci Changemakers is a $6.5 million social impact initiative focused on increasing inclusion and diversity within the fashion industry. Working in 12 cities across North America - Atlanta, Chicago, Detroit, Houston, Los Angeles, Miami, New Orleans, New York, Philadelphia, San Francisco, Toronto, and Washington, DC - Gucci Changemakers aims to build strong connections and opportunities within diverse communities. Maestra collaborated with a partner agency, IdeasFwd and Gucci to bring new awareness, perspective, and amplification to the initiative that is inspiring solutions for a better future.

Scope Included:

• Engaging and involving the Changemakers Council
  
• Curating the Gucci Changemakers launch event
• Implementing campaign and managing internal stakeholders
• Developing the campaign narrative and messaging