Case Study

Prime Video,

Time

TIME is a compelling and stunning documentary that tells the story of Fox Rich's fight to keep her family intact - raising six sons, making a living, being an activist - while her husband, Rob, served a 60 year prison sentence. Directed by Garrett Bradley, TIME examines how the loss of time to incarceration impacts the spirit and family dynamics.

Scope Included:

• Crafting the two toolkits that focused on clemency and participatory defense
  

• Creating press opportunities for talent to amplify the film and social justice context of the film
  

• Cultivating strategic relationships & partnerships with activists, elected officials, artists and influencers
  

• Curating creative programming
  

• Leading the design, layout, content and copy of the social impact microsite

Activations

Social Impact Strategy