Case Study

Bloomberg 2020,

Creative Content Campagns

At the height of the 2020 Presidential Primaries, the Bloomberg campaign came to Maestra in need of breakthrough content highlighting the stories, concerns, and hopes of Black Democratic voters. Maestra created content that centered Black voices and perspectives, not the candidate - thereby creating pathways to authentic connection - a constituency feeling seen and heard and not talked at.

Scope Included:

• Overseeing creative strategy, production & post production
• Developing the channel & amplification strategy Scriptwriting & storyboarding
  
• Art Direction
  
• Casting & Talent Management